Five Tips for a Successful Email-Marketing Campaign
E-mail marketing is all about using the Internet to reach your market in a fast, efficient and cost-effective way. Similar to traditional direct marketing, e-mail marketing allows you to customize your ad, without expensive printing costs, personalize the package to let your targeted market know that their specific need is being considered, and the best part … cheaper cost of production, and sending. To be successful in your e-mail marketing campaign, here are 5
Tip No. 1: Get the receiver’s permission.
Ultimately, it is the recipient’s prerogative to receive or not your e-mail marketing campaign. As such, it is best to ensure that you get the permission of the recipient first. The procedure is called “opt in” e-mail marketing, wherein the recipient will be letting you know that he or she is interested in receiving information from your company. This is done through the recipient’s willingness to subscribe to your emails – an option that you can offer when they visit your website – and thereby authorizing your e-mail address as a legitimate sender. Otherwise, your email maybe branded as a SPAM (unsolicited email containing unfavorable content to the receiver) and stands the chance of being filtered out of your intended receiver’s inbox, thus, not reaching them. Permission isn't just polite; it's good business practice.
Tip No. 2: Have proper identification.
Especially when marketing a brand, use your company name or known brand as a sender identification in the “From” field. Using an individual’s e-mail name, especially if that name is not in the receiver’s address book, runs the risk of being branded as a spam email and goes straight to the trash folder.
In the same fashion, ensure that your "Subject" line clearly states what's inside the email: "50% Off Coupon Award," "Effective Stain Buster," "Tips for Odor-free Carpets." A broad “Subject” line like "Flash From Bizwise Corporation" is unattractive and will not be opened immediately. Remember that folks are ever so bombarded with email that they only will prioritize those “Subject” lines that matter to their daily existence.
Tip No. 3: A call to action.
The most important part in an effective email marketing campaign is the call to action: a one-liner that concisely specifies what your reader needs to do, after reading your email and agreeing to the benefits that you have presented. You'll know that your email was effective when you get your desired results as acted upon by your readers: visiting your Website, clicking a link or purchasing your product.
Before hitting the “Send” button, ask yourself what is the single word that your reader will remember after reading the email. If it is something that the reader will do, other than delete your message, then you have a successful email marketing campaign at your hands.
Tip No. 4: Do not overload your readers.
With the convenience and cost-effectiveness of email marketing campaign, advertisers have a tendency to overload readers with too much information in a single message. “Too much” means having paragraphs and paragraphs of words that span 2 – 3 pages when scrolled through. Your readers have too much to do than read your email the whole day. When they get overwhelmed with the information, then they would put off seriously reading your message, and may eventually not read it at all.
Tip No. 5: List procrastination is a no-no.
Permission is valuable! Don't let your enthusiastic subscriber wait for your email for ages. As soon as you receive permission, send it immediately. Don’t wait till your list builds up. When you get subscription information, meet an acquaintance with a business card, follow up by sending your email marketing campaign while your meeting is still fresh in their minds. Follow-through is very important to ensure you have captured your market.
Follow the five tips above to ensure that you have a successful email marketing campaign.
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